With your help, the perfect gift will be a reality once more…

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JERRY-LEWIS-POUR-BELFORTEIn the promotion of our upcoming Belforte crowdfunding campaign, social media are at the center of our marketing strategy. “We aim to give people great social media content in order to create a community of watch enthusiasts around our project”, said Stéphane Etienne, communication manager and CEO of Hypallages, a company specialized in social media, e-commerce and crowdfunding (More info on services provided by Hypallages at


“We will follow the same logic during our crowdfunding campaign by offering original perks in limited editions in exchange for different amounts contributed. Every dollar helps us and we want to reward every contributor. From 10 USD, everyone will receive something unique and specifically devoted to this project. Even our Belforte duo watch will be offered at a special price.”


With our crowdfunding campaign, our team wants to restore this brand to its former glory by reestablishing its role as a creative watch manufacturer always seeking innovation and excellence, as it was in the 1960s when Jerry Lewis was doing ads for Belforte. “Belforte watches are the perfect gifts for my friends around the world”, said the comedian in the ad on the left. We hope that we will be able to repeat this slogan in a few months, at the end of our crowdfunding campaign.


Stay tuned, support our upcoming crowdfunding campaign and help us revive a true American legend!