We need you to restore a famous watch brand to its former glory…

  |   News

evolution-logo-belforteTo restore the American brand Belforte by Benrus to its former glory, we are starting our crowdfunding campaign in  a few weeks. We need to collect 400.000 USD in order to manufacture and market our incredible duo watch combining digital technology and a mechanical movement. Our revolutionary watch, a synthesis of a connected watch (like the new Apple watch) and the classic luxury watch, will be offered at an affordable price for the young worker generation.


To reflect this re-generation of Belforte, we have updated the original logo and launched a new visual identity (see the old and new versions on the left). “We changed the font for a composition of graphic elements highlighting the technological side of our watch”, said Julien Duckers, our marketing manager. “At the same time, we rolled out a streamlined monochrome look in order to suggest elegance and luxury. We also transformed the form of the letter O of the word Belforte as a symbol of a watch dial.”


Julien is fond of design, branding, photography and… watches. He worked a few years in the well-kwown watch company Ice-Watch before joining our team. Take a look at his fantastic photography portfolios at


Stay tuned, support our upcoming crowdfunding campaign and help us revive a true American legend!